What would be the 6 Steps of Digital Marketing That Every SME has to Pass?
1. Website Design:
If your website is created many years ago and left untouched again, unfortunately, your website is probably in the dustbin of search engines.
2. Competitor Research:
Well, you believe that you ordered a perfect website but absolutely have no idea about your successful competitors. How they succeeded to google first page, how they attract. customers, how do they boost digital marketing.
3. Content Marketing
You searched the competitors’ website designs and created a great new website, but there is something missing crucial. It is the content. If the internet would be a jungle, the content has to be a king. Are you producing and publishing blogs, articles, user manuals, user experience videos, regularly in the website and social channels ?
4. Search Engine Optimization (SEO)
At the core, your businesses reputation and authority in your industry is your key advantage that must certainly be reflected in online mediums. Also keywords are important component of a successful SEO campaign. Be it on Google, Bing, or Yahoo. However, there is much more to keywords than just that. Onsite and offsite SEO.
5. Online Advertising
Paid advertising is a great way to attract customers in a shortcut way. Your online presence will widen by paid ads at Social Media channels like Facebook, Instagram, Linkedin and Youtube. Pay per click ads will make your Google search presence tremendously increased. Don’t worry if you work with professional ppc advertisers. Typically, you will earn 8x of what you invested in paid ads, for a good structured online ad campaign.
6. Email Marketing: A Hidden Hero of Marketing
Last but not the least, e-mail marketing is one of the most underestimated tool of digital marketing. It’s quite cheap but very strong to reach high potential customers. Relating newsletters and bullet point products will kick-off your business. Even thousands of customers can get personalized emails regarding to the products they are interested in. Don’t let your customer database become a dead pool. Email marketing can turn your client lists to a cash generating machine.